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When experiencing
disappointing returns, investors become eager to know when the
market will bounce back. Economists and professional money
managers may use many complicated calculations to make their
forecasts. However, you might be surprised to learn about a
few of the more unusual signals that some other investors
could be watching.
Super Bowl Indicator
For the majority of the time since the first Super Bowl in
1967, a win by a team in the National Football Conference (NFC)
has brought a good year for stocks and a win by a team in the
American Football Conference (AFC) has meant a bad year for
stocks.
What does the
stock market have to do with the Super Bowl? Probably nothing.
The connection could be that the NFC has won the Super Bowl
more times than the AFC has - just as stocks have risen in
more years since 1967 than they've fallen.
January Effect
Correct about 90% of the time since 1950, the January Effect
has a somewhat stronger connection to stock behavior. The
theory is that if stock prices rise for the month - or even
the first week - of January, they will be up for the year as a
whole. The reason lies in the fact that some investors sell
stocks in December for tax purposes. Those investors are more
likely to buy the same stocks back in January, the theory
goes, if they expect stock prices to rise. The indicator seems
to work best for stocks of smaller companies.
Hemline Theory
First popular in the 1940s, the Hemline Theory suggests that
stock prices will rise when skirts are short (which happened
in the 1920s and 1960s) and fall when skirts are long (as they
did in the 1930s and 1940s). Coincidence? Probably so. But if
miniskirts make a fashion comeback, it could make some
investors optimistic.
Lipstick and Aspirin Indicators
Here are two other theories that are mostly just for fun. They
suggest that you can tell where stocks are headed from certain
things that people buy. According to the Lipstick Indicator,
when women are concerned about the economy - making it more
likely that stock prices could fall - they treat themselves to
low-cost luxuries like lipstick. The more lipstick they buy,
the worse things look for stocks. The Aspirin Indicator is
based on a similar relationship. When people are worried about
stocks and the economy, they have more headaches and tend to
buy more aspirin. Lipstick sales were recently very strong in
2001 - a year when the economy was in a recession and stock
prices fell sharply.
What's an investor
to learn from these indicators? A summary of the predictions
is in the box below - see if they fit with what you know about
the stock market versus the indicators this year!
What May Indicate an Up-Year
for Stocks?
|
Indicator |
Event |
|
Super Bowl |
NFC win |
|
January Effect |
Stock prices up in January |
|
Skirt Lengths |
Short skirts in style |
|
Lipstick Sales |
Less sold |
|
Aspirin Sales |
Less sold |
|